• Pioneers of real-time scheduling since 1999

    Our dispatch and scheduling software manages thousands of fleet vehicles in the taxi & private hire, distribution, and medical industries.
  • greentomatocars,

    the UK's first 'hybrid cars only' minicab service,ACHIEVED 40% GROWTH using our Echo taxi and private hire solution with it's unique auto allocation functionality ABOUT ECHO
Learn why our solutions matter

Greentomatocars, the UK’s first ‘hybrid cars only’ minicab service and London’s second largest minicab company, has switched to Magenta Technology’s Echo software — helping it achieve year-on-year growth of more than 40 per cent.

We were confident that the results from the new Magenta scheduler would be good. However they were even better than we had expected.

Based upon unique app technology, the Echo app provides, a simple and effective way for passengers to book and pay for their zero emission journeys. It can also combine personal and business accounts for user simplicity.

Q Despatch, a specialist private car hire operator based in London, have chosen to implement Echo , because being on-time and ensuring operational reability are critical.

The Echo tracking solution provides an accurate record and display of the current and historical positioning and status of Lewis Day's vehicles — enabling customer service staff to monitor vehicles and update customers.

After 6 months of using Echo , we are now dispatching over 95% of work automatically, with an extremely accurate customer delay.

Hamish Phillipps, Marketing Maestro of greentomatocars

What’s new from Magenta

  • Improve efficiency
  • Reduce your operating costs
  • Do 20% more with existing resources
  • Keep your controllers & drivers happy…
  • …and your customers happier!

What’s new from Magenta

Magenta Appoints Claire Morris as Key Account Manager for Private Hire Sector

London, 24th May 2016: Magenta Technology, the company behind the innovative Echo scheduling and dispatch solution for private hire and taxi operators, has appointed Claire Morris to the position of Key Account Manager. Claire, who has more than ten years’ experience in passenger transport and logistics, will be responsible for the retention and development of key clients within the private hire sector.

Magenta to Showcase Echo Advanced Auto Allocation Module at PHTM 2016 (18th & 19th May 2016, Milton Keynes)

Visitors to this year’s Private Hire and Taxi Exhibition (organised by PHTM) will be able to get ‘hands on’ with the most advanced auto allocation solution on the market. Magenta Technology, with over fifteen years’ experience of automating operations within navigation based businesses, will be demonstrating the intelligent auto-allocation and scheduling capability of the Echo platform. Already in use within minicab and private hire operations across the country Echo is helping customers achieve a 97 percent automatic despatch rate - saving time and enabling more bookings. PHTM 2016 takes place on the 18th and 19th May in Milton Keynes and is free to attend.