About Magenta
Magenta's Mission
Our mission is to become the world leader in the provision of dynamic scheduling systems, and to enable our customers to realise significantly higher utilization of their assets and to deliver superior customer service at a lower cost than is currently possible.
We will provide our customers with competitive advantage and higher margins while enabling them to manage the complexities of an increasingly unpredictable world.
Who we are
Magenta Technology was founded in 1999 by team of UK and Russian computer scientists to develop Multi AGENT Applications - hence the name Magenta.
During the first few years of the company's life, we developed our unique multi-agent technology, proving its ability to solve complex, previously intractable problems. The approach of using market forces and micro-economics, rather than mathematical or rule-based algorithms, to devise practical solutions to real world issues proved to be extremely powerful and was applied to a wide number of different sectors and problems. Between 2003 and 2006 the company developed its expertise in the field of logistics but still focused more on research and development than on the commercial exploitation of our technologies.
Since 2006 we have been implementing world-leading dynamic scheduling solutions across a variety of industries, gaining a significant number of blue-chip clients. Following initial scepticism about our capabilities, these clients came to recognise the unique competitive edge that we give them and have often asked for exclusivity in their sector of activity.
In 2007, using our unique technology we created Maxifier - a world leading system for the optimisation of online advertising revenues for publishers. We achieved new levels of Click Thru Rate optimisation without any invasions of privacy.
2008 saw the creation of Maxoptra - our industry changing, low-cost scheduling application that is now being launched across Europe and the USA.
Magenta TodayMagenta Technology is a leading provider of real-time dynamic software scheduling solutions for flagship players of the transportation industry. Magenta enables them to do more business with the same resources at a lower operational cost. The company provides its customers with competitive advantage and higher margins while enabling them to manage the complexities of an increasingly unpredictable world.
Magenta delivers a combination of complex highly customized real-time dynamic scheduling solutions built to specific business requirements of our customers, and easily implemented off-the-shelf products for 3PL and 4PL providers offered on the Software as a Service model.
Magenta is a UK-based, privately-held company, which is exclusively focused on the creation of efficient dynamic scheduling solutions. With 70 staff based in the UK and Russia, hundreds man-years of development have been spent on establishing world leadership in this sector. Magenta forms part of the Eurovestech (EVT) portfolio of companies (www.eurovestech.co.uk).
Our StrategyOur strategy is to identify niche markets that we can create and lead through using our unique Multi-Agent Technology to solve complex real-world problems on behalf of clients seeking competitive edge in an increasingly complex world.
To maximize our potential Magenta delivers a combination of complex project work for major customers and easily implemented off-the-shelf products sold on the Software as a Service model. Both of these activities are backed by an outstanding Research and Development team.