MAGENTA TECHNOLOGY’S VISION
Magenta Technology aims to be the world’s leading supplier of complex system solutions for each of the niche markets that we enter. The applications that we develop for our customers will enable them to be leaders in their industries.
Today this vision applies to real time scheduling and resource allocation and the development of personalised Internet and finance applications. In these areas, we will make maximum use of all existing technologies and enable our customers to distinguish themselves further through the inspired application of our unique multi-agent technology.

Recent News:
- May 2008 — Magenta Technology was present on the Cemat exhibition in Hanover and announced the launch of its ground-breaking web-based dynamic scheduling solution, Maxoptra. The strong interest shown from companies at this exhibition has confirmed that our dynamic scheduling solution is aligned with market needs. Thanks to the feedback they provided us, our team will further enhance the solution before it goes live in October 2008.
Magenta Technology would like to thank everyone who visited us at CEMAT. - November 2007 — Magenta Technology Sponsors the Samara Aerospace University in the International Programming Olympiad and the Samara Aerospace Lyceum in the Regional Programming Academic Competition.
- July 13th 2007 — the Russian ORT Channel (Channel One) visited Addison Lee's offices to make a report about using GPS navigation to solve complex business problems. See the interview with the Magenta Technology’s Project Manager Alex Zotkin. [View video report in Russian]
- June and July 2007 — Magenta Technology hire new people and plan to open a new office.
- May 2007 - Addison Lee Go Live with Magenta’s Revolutionary New Car Booking System "Shamrock".
- March 2007 - Tankers International Uses Magenta's Multi-agent Scheduling Software (Ocean) to Optimise Its Fleet Performance
